Brands are used in business, marketing, and advertising. Branding remains the last bastion for differentiation of products.
Branding is a set of marketing and communication methods that help to distinguish a company.
Many companies are beginning to understand that there is often little to.
Business services are a recognisable subset of Economic services, and share their characteristics. The essential difference is that Business are concerned about the building of Service Systems in order to deliver value to their customers and to act in the roles of Service Provider and Service Consumer.
Most products fall between these two extremes. For example, a restaurant provides a physical good, but also provides services in the form of ambience, the setting and clearing of the table, etc.